What's the deal with reviews? Doesn't everyone have reviews? Are they expected? Truth is they're vital signals that a business is doing the right thing, and are worth a lot to both potential customers and the business itself. Heck, they're even worth something to competitors! I love reading my competition's reviews, because it shows me how my potential customers are thinking and talking.
Different Kinds of Reviews
Look, as a web designer I’ve spent a lot of time looking at reviews. One of the things I’ve noticed, is that reviews can be either a particular experience, something or some moment the customer liked, or an overall impression. Reviews can either be brief, confirming a recommendation, or lengthy, going into details about their experience.
Reviews As Feedback
I covered how to deal with a negative review in a seperate article, but the point is to remember this is a huge opportunity for your business to grow. You need feedback to grow. Take it onboard, even if you think it doesn’t matter or it’s trivial or it didn’t even happen. Take it in and review your businesses procedures. Is there something you can change, to prevent something like this ever happening again?
Google Reviews Are Where It's At
These are the best for a number of reasons. For someone to leave you a Google review they have to have a Google account. This verifies them to some degree. They didn’t just make the account to leave a review. A Google account is a personal account that attaches to everything they do on the Big G.
It shows up in Google Maps and searches. Trustpilot and the other review apps might seem cool but they won’t show up in Google where it matters. Help increase someone’s confidence to click your business by having all your reviews in your Google My Business listing.
What if they don’t have a Google account or don’t want one? Well, in that tricky situation I’ve got you covered as well. Either do a Video Testimonial or get them to review you on Facebook. That’s one other platform where people can find you, and the reviews will help your conversion. Unlike the review apps that only plugin to your website and don’t provide traffic.
Hope to read some of your reviews soon,
Alan Frye
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